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The RED FLAGS of UGC Marketing



Hey there!


Are you considering getting into user-generated content (UGC) creation, but not sure what to look out for? As a UGC coach and Creative Strategist, I want to share with you some red flags to keep an eye out for when working with brands and agencies.


Brands or agencies that email you with a Gmail address and/or don't have a website. While it's not a deal-breaker, it can be an indication that the brand or agency may not be as professional or established as one with a business email address and a well-designed website.


Clients on freelancing platforms with bad reviews and/or offering really low rates per video. While it may be tempting to take on a project that pays less, it's important to weigh the potential risks and downsides. Clients with bad reviews may not be the best partners to work with, and low rates may indicate that the client is not willing to invest in quality content.


Contracts that are not easy to read and very explicit about your deliverables and permissions. It's crucial to understand the terms of the contract and that it clearly outlines what is expected of you, as well as what rights the brand or agency will have to use your content. If the contract is hard to understand or seems vague, it could be a red flag.


Remember, it's important to trust your instincts and not be afraid to walk away from a project that doesn't feel right. My goal is to empower you to make informed decisions and protect yourself from potential issues. Happy creating!


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