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Writer's pictureJuliana Castellar

Smart Hooks to Use on your UGC Videos



Hey again, UGC enthusiasts!


Are you ready to take your UGC videos to the next level?

As a Creative Strategist, I know that the right hook can make all the difference when it comes to grabbing and holding the attention of your audience. And today, I want to share with you three smart hooks that will make your UGC videos stand out.


  1. Telling people to STOP right away

This might sound a bit unusual, but hear me out. Telling people to stop right away can be a powerful hook. It's like a little warning that grabs their attention right away. It's a great way to break the scrolling pattern of the viewers and get them to focus on your video. To use this hook, start your video with a bold statement that tells people to stop what they're doing and pay attention.

  1. Rapidly move your camera in the first seconds of the video

Another great hook is to rapidly move your camera in the first seconds of the video. This helps break the scrolling pattern of the viewers and get them to pay attention to you. It creates a sense of urgency that makes people want to keep watching. To use this hook, start your video with a fast-paced camera movement that grabs the attention of the viewer.

  1. Shocking statement to begin with

Last but not least, starting your video with a shocking statement can be a great hook. It sparks curiosity and makes the viewer stick around to find out more. To use this hook, start your video with a statement that is surprising, thought-provoking or controversial.

These are just a few examples of smart hooks you can use to make your UGC videos stand out. Experiment with different hooks and see which ones work best for your brand and audience. Remember, the key is to grab the attention of your audience and make them want to keep watching.


So, go ahead, try these hooks and let me know how it goes! As always, keep creating!

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